60 Calories is the big sell here and what better way to shout that message to the consumer than to make it a the main focus of the Primary Display Panel. A thin font reinforces the ‘slim’ message. Beautiful fresh fruits intertwined into the design emphasize the fact that this was one ‘diet’ food which can boast both great taste and nutritional value. For the busy consumer, this easy-to-read package design, that says everything at a glance was the perfect solution.It has been very well received.