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How do you obtain a healthy slice of the mainstream market for a niche 'Healthy' brand?

MWD partnered with Shibolim to take their natural brand of specialty flours mainstream. We developed a branding strategy that is as thoughtful and uncomplicated as the product line it represents. Clean straightforward typography and a limited color palette give the brand an authentic feel. Woodcut imagery is combined with colors that are both earthy and engaging. This wholesome, healthy look is flexible across multiple SKUs and is right at home on grocery shelves.  

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