What does it take to translate a legacy of fine catering into a retail line of premium Italian specialties?
Russo's On The Bay, famous for their outstanding catering, has always believed in exemplary service and exquisite cuisine combined with utmost attention to detail. When Russo's chose to expand these values to a line of retail Italian specialties, MWD was asked to develop a Logomark and visual position that would convey everything that Russo's represents.
We began with rich sumptuous photography and a deep, rich palette.
Faux silver elements elevate quality perceptions and clearly communicate the exemplary standard that consumers have come to expect from Russo's. The result is retail branding that celebrates Russo's reputation for excellence... Magnificamente!