The target consumer for this fun product fell squarely into the age bracket that would appreciate the connection between good candy and great music. So a licensing agreement between Maxell and M&M Mars candy made sound business sense. Everyone loves M&Ms. This playful package design leverages the that associatoin to the max.. From the trademark yellow background to the large M&M characters, this clever package design stands out from the competition in this category. It makes Maxell’s ear buds and headphones look good enough to eat.