With the introduction of Mehadrin Greek Yogurt, we raised the bar for the Kosher dairy market. While colorful imagery is the main flavor differentiator on these single-serve favorites, it is the strong logo type treatment that unifies the brand across all flavors. Shrink-wrapped labels allow for high quality printing. This rainbow of ten SKUs stands apart from its competitors in the refrigerator section. In addition, the MWD team developed the highly successful ad campaign ‘Get Real’ to ensure a solid launch of Mehadrin Greek into this fast moving market.