How do you design a logomark that captures the creamy essence of a premium high-end dairy liqueur?
The Legato brand is all about creamy indulgence that is a step beyond the ordinary. During the Logo Development phase, MWD explored elegant designs styles ranging from traditional to modern-casual. A variety of color, typestyles & treatments were presented; each designed to reinforce the Legato brand message.
Legato chose to emphasize the ultra-creamy character of their liquors with a modern, flowing Logomark. The final Logomark with soft curves & subtle shading looks like it was poured onto the label. Rich browns + gold against a cream-colored background reinforce the LUX branding of this fine line of Dairy Liquors.