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How do you maintain a strong sense of tradition when updating a legacy brand?

When Kesser wines saw an opportunity to revitalize their brand they turned to MWD. After considering a variety of logomarks and treatments, ranging from traditional to modern, Kesser chose a classic, straightforward design that looks right at home on an elegant Holiday or Sabbath table. Formal & clean, the framed labels with detailed illustrations, are a distinguished addition to Kesser's line of premium wines. 

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