J&J Dairy retained Mark Weisz Design to help them launch this gourmet line of cream cheeses. A cut above the usual cream cheese, this is not your ordinary ‘shmeer’ and the package design needed to convey that. We opted for a solution that is both black and bright. Our team implemented strong color coding for easy consumer differentiation. By taking full advantage of high quality In-Mold Label (IML) printing, we were able to convey a feeling of contemporary elegance and successfully differentiate this gourmet product line from ordinary cream cheeses on the market.