When MWD was tapped to develop a name and visual position including brand identity and packaging for High Breeze Farms, the client wanted to emphasize freshness. The simple logomark we designed, + bright oversized photography, prominently placed on the pack make this package a "quick read" in this crowded field. Unique matte print finishing — a rarity in the frozen produce sector — conveys a premium, thoughtful authenticity that makes High Breeze Products stand apart.