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How do you combine the right name with strong visuals to convey peak freshness ?

When MWD was tapped to develop a name and visual position including brand identity and packaging for High Breeze Farms, the client wanted to emphasize freshness. The simple logomark we designed, + bright oversized photography, prominently placed on the pack make this package a "quick read" in this crowded field. Unique matte print finishing — a rarity in the frozen produce sector — conveys a premium, thoughtful authenticity that makes High Breeze Products stand apart. 

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