Grape Juice holds a very important place in Kosher homes. While designing this product, we were mindful of the fact that the client wanted to emphasize the fresh-squeezed quality of their product. The label was designed with an emphasis on strong shelf appeal at the retail level. At the same time it required an overall ‘look’ that was befitting its place at a traditional Sabbath table. This classic design met both requirements and has been a great success nationally.