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How does an industry leader ensure success when introducing a new line?

When Golden Flow — the milk we grew up on — decided to enter the expanding world of UHT Shelf Stable Milk, they wanted packaging with a clean, fresh look that leveraged their brand recognition. This grab & go Tetra Pak design checked off all the boxes. It is a 'Quick-Read' for consumers and has become a popular staple for Cholov Yisroel consumers wherever life takes them.

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