This relative newcomer to the Kosher dairy market wanted a distinctive package that would boldly stand out in the already crowded yogurt category. The Mark Weisz Design team devised a solution that appeals to consumers of all ages. In-Mold Label (IML) printing allowed for high quality, detailed illustrations and bright, almost neon colors. The product launch was a huge success. The only complaint came from grocers who said that they could not stock enough product to meet the tremendous demand.