Since 1949, Freund's has earned had a stellar reputation for the quality fish sold in its flagship store locations. When they angled to introduce their 'Fish for Compliments'  to a wider market via supermarket distribution, they partnered with Mark Weisz Design to carry over their storefront success to this new venture. From packaging to advertising to auto fleet wraps, MWD continues to collaborate with this iconic name in fish as it adapts and thrives.