For their new line of frozen fish products Freund’s Fish required branding that would reflect the high quality of their products. Mark Weisz Design focused on custom photography. Beautifully prepared fish lends appetite appeal & ensures that this package stands apart in the crowded freezer section. To keep the overall design clean & open, we gathered all necessary product information into bright, color-coded banners that also serve as SKU identifies. Freund’s-'Fish for compliments' now has stunning packaging worthy of their fine product line.