How do you give an 'Appetizing' company an equally appetizing visual presence?
The branding MWD designed for Beleaf is all about farm freshness. From its hand-sculpted logomark to the large tag 'affixed' to the package with twine, Beleaf's line of frozen fruits and vegetables conveys a decidedly farmer's market feel. Handwritten elements and strong product photography complete the farm-to-table impression that is unique to this category. No surprise that Beleaf has become a strong & growing presence in the freezer case.
The branding MWD developed for Beleaf is all about farm freshness. From its hand-sculpted logomark to the large tag 'affixed' to the package with twine, Beleaf's line of frozen fruits and vegetables conveys a decidedly farmer's market feel. Handwritten elements and strong product photography complete the farm-to-table impression that is unique to this category. No surprise that Beleaf has become a strong & growing presence in the freezer case.
Eli's Fresh, a boutique brand, has its focus on premium 'appetizing' fare, (think pickles, herring & specialty salads). These are mouthwatering, old-world recipes, prepared with love & care. When Eli's needed a branding strategy that would work across an assortment of substrates they turned to MWD. The weathered barrel visual that we developed works together with a vibrant palette to tell the Eli's Fresh story at a glance; Interchangeable, color-coded SKU band wraps helped offset the higher cost of quality IML labeling. This unified identity helped make Eli's Fresh a key player in this sector.
