The challenge with a milk branding project such as this one is to take a grocery staple that most consumers grab without much thought - and elevate it visually to the next level. The Mark Weisz team opted for a clean design by shifting technical information, like nutrition facts to a separate back label. This iconic solution with its uncluttered Primary Display Panel (PDP) and clear SKU identification has allowed Devash to stand apart from the competition. The proof: a marked rise in sales and customer recognition. The overall concept has since been expanded to the entire line of Devash milks.