We like to remind our clients that their truck is a billboard on wheels. A well-designed commercial truck is a chance to say something larger than life about your brand. Since this image is on the move, the Mark Weisz team designed the Eli’s Fresh truck to keep things simple. Easy to recognize imagery and large product photography are a ‘quick-read’. The tight product tie in reinforces the positive relationship that consumers have developed with Eli’s products on store shelves nationwide.