Gefen’s gluten-free Gnocchi introduces this traditional dish to the gluten-free consumer. For this product launch Mark Weisz Design chose clean, white packaging to reflect the product's simple ingredient list. We incorporated bright garnishes to offer a taste of the many toppings and sauces served over gnocchi. Upscale fonts and graphics lend an Italian-Bistro feel to the brand. People may not be familiar with Gnocchi but the inviting package developed by Mark Weisz Design will likely encourage newbies to sample and enjoy this hearty dish for the first time.