Gefen Pita Crisps offer consumers simple, wholesome goodness in a crispy snack. Gefen wanted the packaging for their Pita Crisps to let consumers know— even before they tore open the bag— that this was not just another empty chip. Mark Weisz Design brought together a combination of rustic fonts and weathered planks along with simple ingredient photos to convey a feeling of authenticity and farm-stand goodness. Consumers have gotten that message as this product has found its niche & has become a widely popular snack in this already crowded sector.