Dynasea had a lot to say about their line of seafood. The Mark Weisz design team was challenged with incorporating all that information (in more than one language) onto a package that would not appear cluttered. We choose to use stunning, well-lit, full-bleed photography combined with a soft nautical palette. The wealth of required information is corralled into two areas where it offers minimal distraction. The results is an enticing line of seafood the conveys a fresh-bright feeling. In the freezer case the Dynasea brand is in a class of its own and consumers have taken notice.