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What is the key to branding that works to convey freshness?

The branding MWD developed for Beleaf is all about farm freshness. From its hand-sculpted logomark to the large tag 'affixed' to the package with twine, Beleaf's line of frozen fruits and vegetables conveys a decidedly farmer's market feel. Handwritten elements and strong product photography complete the farm-to-table impression that is unique to this category. No surprise that Beleaf has become a strong & growing presence in the freezer case. 

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