Beigel’s is known for the best breads and cakes around but their branding was inconsistent. Mark Weisz Design gave Beigel’s ‘the complete package’. We began with a logo redesign using bright colors that work well against a predominantly brown and beige product line. The tagline that we created - ‘The art of fine baking’ emphasizes quality. Custom die-cut labels are designed to wrap around the product to both seal the package and move technical details to the back. An advertising campaign and show-booth displays completed the launch which has totally revitalized this fine bakery.