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How do you tap into a brand's reputation for excellence when casting a wider net?

A&B has earned its reputation as the Best in Gefilte. When they decided to jump into the wider frozen foods market, they knew that consumers who tasted their superior line of breaded fish would be hooked. MWD combined elements from the iconic A&B brand with strong photography & bright SKU color differentiation. A winning design that enabled A&B to make a real splash with this product launch. 

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